Marketing Data Science

The Data Science of What, How and When: become the quantitative specialist in Marketing
Top rated programme 2018Top rated programme! Best Master's programme in Econometrics in the Netherlands.

Marketing Data Science is a specialization of the Econometrics and Operations Research master's programme. This hands-on study into econometric methods for analyzing marketing data to facilitate better marketing strategies let you become the quantitative marketing specialist and place you at the forefront of a successful professional career.

Marketing Data Science connects many academic disciplines including mathematics, statistics, economics, and marketing, and is primarily concerned with the use of micro economics, consumer behaviour and statistical techniques to analyse data sets with multiple hierarchies such as product, brand, location, distribution, etc. The econometric methods can be used to analyse volume shares, advertising effects, sale strategies, consumer behaviour, brand loyalty schemes, TV and social media advertising, and many other topics.

Keywords: Algebra, Calculus, Statistical theory, Regression methods, Multivariate methods, Marketing panel data, Dynamic models, Time Series, Forecasting, Utility functions, Optimisation.

Contact for more information: coordination.eor.sbe@vu.nl

Admission and application details

Did you attend the Master’s Day on March 10th, 2018? Download and look back on the presentation given at the information session!empty

Three core 6 EC courses (compulsory):

•    Advanced Econometrics
•    Multivairate Econometrics
•    Time Series Models

Five specialization courses (of which one is compulsory and 2 or 3 elective):

•    Marketing Strategy
•    Large Scale Data Engineering
•    Web Data Processing Systems
•    Branding and Advertising
•    Marketing Data Case (compulsory)

One elective 6 EC course (or additional specialization course):

•    Digital Marketing
•    Geographic Information System
•    Regional and Urban Economics
•    Transport Economics
•    Big Data Analytics in Geographic Information Systems
•    Data Mining Techniques

Thesis (18 EC): an in-depth study on a challenging topic in econometrics with emphasis on theory, methodology or computing.

Computer Programming Bootcamp

Typical placements include:

PhD student, Customer Intelligence analyst, Quantitative analyst, Marketing Modeler, Consultant Data Analytics, Statistical researcher, Quantitative marketing analyst, Quantitative researcher, Data analyst, Quantitative methods instructor, Data scientist, Sales Management consultant, Statistician, Quant Sales analyst, and many more.

The programme can be characterized as follows:

A programme that will enhance your analytical skills, will invest in your quantitative insights, will learn you how to design and apply econometric methods in a marketing context, and will broaden your quantitative horizons.

A programme that will learn you how to analyse marketing data, how to use statistical tools for market, advertising and product-life questions of relevance, how to approach big data problems, how to interpret quantitative results, how to present the results of an econometric analysis, how to deduct conclusions and to make marketing decisions from a quantitative analysis.

A programme that will learn you to be a leading person in helping others to understand and work with quantitative methods in marketing.

I want to send my application form to apply for a Master's programme before the first of April. I expect to graduate before the end of this academic year. Is it possible to apply without having my Bachelor's diploma yet?
Yes, that is possible. Your eligibility can be assessed without the actual diploma. After (conditional) admission to one of our MSc programmes, we will contact you and ask for the original and official documents for registration at the university. One of these documents is the official diploma (or certified copy of it).

I have graduated from a Dutch HBO. Is it possible for me to get admission to one of the Master's programmes?
Unfortunately, if you hold a HBO BSc diploma you cannot get direct admission to one of our Master's programmes. We have a specific Premaster’s programme for some of our Master’s programmes. The Premaster’s programmes are entirely taught in English. Apart from you HBO BSc you need a GMAT score of at least 550. Some Master’s programmes have other entry requirements if you hold a Dutch HBO. Please check ‘admission and application’ on the Master’s page to see if there is a specific Premaster’s programme available. You can find more information on our pre-masters here.

Is it possible to study one of the Master's programmes part-time?
All Master's programmes open to international students are full time programmes, which means that you are expected to spend at least 4 days a week at the university. There are two part-time Master's programmes both taught in Dutch.

Can I apply for a MSc programme starting in February?
No, all our Master's programmes start in September.

Can I apply online?
International students can apply online. See the webpage "Admission and application" of your respective master's programme for more information.

Application deadline
International degree students: 1 April (different deadlines may hold for other category students). Dutch degree students: Application in Studielink before 1 June.

Do you require work experience to get admission to one of the Master's programmes?
No, we do not require work experience. Sometimes it might help to have some work experience to get admission if your Bachelor's diploma does not cover all the academic requirements (see admission requirements in the left menu).

Do you require GMAT or GRE to get admission to one of the Master's programmes?       
In some cases we might require a GRE or GMAT. For the Master’s programmes in Economics and Spatial, Transport and Environmental Economics a GRE might be required. The admission board will let you know if a GRE is required. At other Master’s programmes a GMAT or GRE is not required. This does not mean that we do not pay any attention to your grades. If you have obtained a good GMAT or GRE score it is recommended to mention this in your application and to enclose a copy of the results. 
 
Please note: To be admitted to one of our specific Dutch taught pre-master's programmes you have to score at least 550 on the GMAT. 

Is it possible to pay the tuition fee in installments?
Yes, that is possible. The registration period is in August after your arrival in the Netherlands. You can pay the tuition fee either at once before 1 September or you can choose to sign a contract that you will pay it in installments during the academic year.

Studying at VU Amsterdam

Overview Econometrics and Operations Research: Marketing Data Science

LANGUAGE OF INSTRUCTION

English

DURATION

1 year

TUITION FEE

APPLICATION

1 April for international degree holders from non-EU/EEA countries (different deadlines may hold for other category students);

15 July for Dutch degree holders and international degree holders from EU/EEA countries

START DATE

1 September

STUDY TYPE

Full-time

SPECIALIZATIONS

Marketing Data Science is a specialization of the Econometrics and Operations Research master's programme

FIELD OF INTEREST

Economics, Business and Law

Study in Holland

Ay May

Alumna

Econometrics Ay May Master student

"This is real science - science with the special accent that can only come from economics. Science that requires the broad-bases knowledge derived from informatics and econometrics."

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Admission with a Dutch degree

We welcome motivated and ambitious students who are interested in advancing their knowledge in Econometrics and related subjects, and are aware of their role in society. In order to be successful in this programme you will need a solid basis in mathematics, statistics and econometrics. In particular we expect that you have passed courses in mathematics (calculus, analysis), probability, mathematical statistics, and econometrics. A basic knowledge in computer programming is also required.

Admission requirements
Students with a Bachelor's degree in Econometrics and Operations Research, Economics and Business Economics or (International) Business Administration from Vrije Universiteit Amsterdam School of Business and Economics, you are admissible to the track Econometrics of the Master Econometrics and Operations Research, and its specializations Econometric Theory, Financial Econometrics, Marketing Data Science, and Quantitative Economics, provided that you successfully meet the requirements in this document.

Application procedure
To enroll in the programme submit your enrolment application via Studielink. Please note: in Studielink you can apply for the Master in Econometrics and Operations Research and in VUnet you can select your specialization Econometrics.

Step 1:
Apply for the programme MSc Econometrics and Operations Research via Studielink before 15 July. You can apply for the specialization in VUnet (see step 2)

Step 2:
Please complete your application in VUnet by answering additional questions, affirming  your choice for the specialization Econometrics and uploading the following document:
•    a formal transcript of your bachelor grades. Your transcript must include an average score (GPA).

Please note: we can only process your application when your choice of specialization is clear and you uploaded your transcript.

More information regarding registration WO-bachelors, see the VU website (in Dutch).

Services for international (IBA) students / Residence permit:
If you are planning to continue your studies at Vrije Universiteit Amsterdam after your IBA, please contact the Central Admission’s Support Team of Vrije Universiteit Amsterdam for further information and specific questions about the offered services for international students like extending your residence permit. You will need to apply for extension of your residence permit if you continue your studies at Vrije Universiteit Amsterdam.

We welcome motivated and ambitious students who are interested in advancing their knowledge in Econometrics and related subjects, and are aware of their role in society. In order to be successful in this programme you will need a solid basis in mathematics, statistics and econometrics. In particular we expect that you have passed courses in mathematics (calculus, analysis), probability, mathematical statistics, and econometrics. A basic knowledge in computer programming is also required.

Admission requirements
The track Econometrics of the Master programme Econometrics and Operations Research, with specializations Econometric Theory, Financial Econometrics, Marketing Data Science, and Quantitative Economics, is open to students with a university Bachelor's degree that provides a thorough knowledge in mathematics (analysis, calculus), probability, (mathematical) statistics, econometrics and computer programming. You need to have successfully completed courses and studied literature related to the core of this programme, which is based on the following books.

Mathematics:

  • Calculus Early Transcendentals, James Stewart, Cengage Learning, International Metric Edition - 7th Edition, 2011.
  • Linear Algebra and its Applications, David C. Lay, Steven R. Lay and Judi J. McDonald, Pearson Education, 5th Edition, 2016.

Probability:

  • A First Course in Probability, Seldon M. Ross, Pearson Education, 9th Edition, 2013.
  • Fundamentals of Probability, with stochastic processes, Saeed Ghahramani, CRC Press, Taylor and Francis Group, 3rd Edition, 2016.

Mathematical Statistics:

  • Statistical Inference, George Casella and Roger L. Berger, Cengage Learning, 2008.

Introductory Econometrics

  • Introduction to Econometrics, James H. Stock and Mark W. Watson, Pearson Education, 3rd Edition, 2014.
  • Introductory Econometrics: A Modern Approach, Jeffrey M. Wooldridge, Cengage Learning, 2013.  

Intermediate Econometrics

  • A Guide To Modern Econometrics, Marco Verbeek, Wiley, 5th Edition, 2017.

Basic skills in Computer Programming in Python, R, Matlab, Ox or Java.

In most cases, approval is given to students who have completed:

  • a Bachelor's programme in Econometrics and Operations Research at a Dutch university
  • the VU SBE Minor programme Applied Econometrics: A Big Data Experience for All, 30 EC (5 x 6 EC courses) with a GPA of at least 7.0 — PLUS ONE of the VU SBE Bachelor third year courses in Econometrics : Econometrics 3 or Financial Econometrics
  • the VU SBE deficiency programme Econometrics, 30 EC

Application procedure
To enroll in the programme submit your enrolment application via Studielink.

Please note:
in Studielink you can apply for the Master in Econometrics and Operations Research and in VUnet you can select the specialization Econometrics.

Step 1:
Apply for the programme MSc Econometrics and Operations Research via Studielink. You can register for the specialization Econometrics in VUnet (see step 2)

Step 2:
After application in studielink you will receive a VUnet-ID and password. Please complete your application in VUnet by answering additional questions, affirming  your choice for the specialization Econometrics and uploading the following document:

  • a formal transcript of your bachelor grades. Your transcript must include an average score (GPA).

Please note: we can only process your application when your choice of specialization is clear and you uploaded your transcript. 
 
Step 3:
The admission committee will assess if you meet the admission criteria and will inform you about the decision via email.

For the full description of the registration procedure see the VU website (in Dutch).

We welcome motivated and ambitious HBO students who have completed a quantitative HBO Bachelor study programme successfully and are interested in obtaining and advancing knowledge in Econometrics and related subjects, and are aware of their role in society. In order to be successful in the Master programme Econometrics, you will need a solid basis in mathematics, statistics and econometrics. In particular we expect that you have passed courses in mathematics (calculus, analysis, algebra), probability, statistics, and econometrics. A basic knowledge in computer programming is also highly recommended.

If you have a Dutch higher vocational (HBO) degree you need to enroll in a transfer programme, which is specifically designed to bridge the gap between higher vocational education and university-level education. You may be required to submit scores from a recent GRE test prior to start and your admission may be conditional on achieving a set of minimal scores (information is available on request). The students who have completed the VU SBE Minor programme in Applied Econometrics: A Big Data Challenge for All, are exempted from this requirement.

If you want to apply for the transfer programme you can send a transcript of your grades to toelating.sbe@vu.nl.

Download the Master's Day presentation from March 10th, 2018

Come meet us in person
The next Master's Evening is on December 4th, 2018!
Admissions questions
toelating.sbe@vu.nl or on Tuesdays and Thursdays between 15:00h and 16:00h: Tel. 020 5985873
Practical matters
(Tuition fees, Studielink, VUnet)
Central Student Desk
All other questions
contact@vu.nl
Ready to apply?
Apply now!


Admission with an international degree

We welcome motivated and ambitious students who are interested in advancing their knowledge in Econometrics and related subjects, and are aware of their role in society. In order to be successful in this programme you will need a solid basis in mathematics, statistics and econometrics. In particular we expect that you have passed courses in mathematics (calculus, analysis), probability, mathematical statistics, and econometrics. A basic knowledge in computer programming is also required.

Admission requirements
The track Econometrics of the Master's programme Econometrics and Operations Research, with specializations Econometric Theory, Financial Econometrics, Marketing Data Science, and Quantitative Economics, is open to students with a university Bachelor's degree that provides a thorough knowledge in mathematics (analysis, calculus), probability, (mathematical) statistics, econometrics and computer programming. You need to have successfully completed courses and studied literature related to the core of this programme, which is based on the following books.

Mathematics:

  • Calculus Early Transcendentals, James Stewart, Cengage Learning, International Metric Edition - 7th Edition, 2011.
  • Linear Algebra and its Applications, David C. Lay, Steven R. Lay and Judi J. McDonald, Pearson Education, 5th Edition, 2016.

Probability:

  • A First Course in Probability, Seldon M. Ross, Pearson Education, 9th Edition, 2013.
  • Fundamentals of Probability, with stochastic processes, Saeed Ghahramani, CRC Press, Taylor and Francis Group, 3rd Edition, 2016.

Mathematical Statistics:

  • Statistical Inference, George Casella and Roger L. Berger, Cengage Learning, 2008.

Introductory Econometrics

  • Introduction to Econometrics, James H. Stock and Mark W. Watson, Pearson Education, 3rd Edition, 2014.
  • Introductory Econometrics: A Modern Approach, Jeffrey M. Wooldridge, Cengage Learning, 2013.

Intermediate Econometrics

  • A Guide To Modern Econometrics, Marco Verbeek, Wiley, 5th Edition, 2017.

Basic skills in Computer Programming in Python, R, Matlab, Ox or Java.

If you can show certified exam results for courses that are related to the subjects and are of a comparable level (each course with a workload of 6 EC or close to it), this is satisfactory. The equivalence will be evaluated by the Examination Board and its approval determines the admission.

English language proficiency
The admission board wants to stress the intensity of the programme: reading scientific articles and writing papers will be a key part, all in a very high pace. Your English language skills, both oral and written, are extremely important in this programme. As you will have to communicate frequently with your fellow students and you will be working with and for international companies.

VU Amsterdam requires all applicants to take an English test. You can already apply online without having the test results. We do advise you to plan a test date as soon as possible. Below you will find the minimum English test scores for the programme:  

IELTS (academic):
•    Minimum general score 6,5
•    Minimum score speaking 6,5
•    Minimum score listening 6,5
•    Minimum score writing 6,0
•    Minimum score reading 6,0

TOEFL:
•    Paper based test 580
•    Internet based test 92-93

Cambridge English:
•    Cambridge Proficiency Exam A, B, C
•    Cambridge Advanced Exam A, B, C

TOEFL ITP:
VU-test English-language proficiency: offered by the VU Taalloket. You can find more information and register for this test at www.taalloket.nl.

See our language requirement page for the general requirements regarding the English language test.

If you have read the admission requirements and feel you are eligible for admission, please take the following steps to submit your application. Note that the initial application procedure is fully online and that scans of your relevant documents are required.

Step 1: Prepare documents and apply online
Please prepare the following documents and arrange the payment of the application fee, a non-refundable €100 application fee applies. You can find an explanation of each document on the application page. All documents should be provided in English.

  • Copy of your valid passport or ID (only for EU residents)
  • Curriculum Vitae
  • A motivation letter
  • Transcript of records
  • Thesis (or another sample of academic writing)
  • A description of the relevant courses you have taken during your previous higher education
  • A list of all the main literature used during your previous higher education

After having prepared the required documents, please follow the online application procedure. After you have completed the application, our international student advisors will contact you via e-mail.

Step 2: Await decision on admission
The admission board will review your application as soon as it is complete. Normally this takes about four weeks, but it might take longer in busy periods so be sure to apply as soon as possible. If you gain admission, you will receive a letter of conditional admission by email. You can start planning your move to Amsterdam!

Step 3: Finalize your registration and move to Amsterdam!
Make sure to finalize your registration as a student before the start of the programme. Here you will find an explanation what to do after admission. When all conditions are met you will be ready to start your programme at Vrije Universiteit Amsterdam!

Further information about:
Accommodation
Visa
Tuition fees

Some international students are happy to tell you about their experiences with living and studying in Amsterdam.
These Student Ambassadors come from all over the world and have attended various bachelor's and master's programmes.

Our student ambassadors are listed here on this webpage: vu.nl/ambassadors.

Reach out to them and get their stories about being a student at VU Amsterdam!

As an international student planning to study at Vrije Universiteit Amsterdam, you can apply for a variety of grants and bursaries.

Detailed information about scholarships and deadlines can be found on www.vu.nl/scholarships or www.grantfinder.nl.

Download the Master's Day presentation from March 10th, 2018

Visit our information days

More information about Master's programmes
Visit our information days

Central International Office
For detailed questions about the Master’s programmes or the application procedure contact your International Student Advisor at the International Office:

Foto Leanne Schrijver Leanne Schrijver
Tel +31 20 59 83032
E masters.sbe@vu.nl





Foto Paul SteemanPaul Steeman
Tel +31 20 59 88739
E masters.sbe@vu.nl
 



Shrestha_Amu_86x129Amu Shrestha
Tel +31 20 59 84296
E masters.sbe@vu.nl 




   

For general information about VU Amsterdam:
Please phone us at +31 (0)20 598 5000 (Monday – Friday, 09:00 to 17:00).
You may also e-mail us at study@vu.nl.


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